Angel One Aims to Become the Most Trusted Fintech Brand
Angel One has set its sights on becoming the most trusted fintech brand, impacting a billion lives. To achieve this ambitious goal, the company chose to sponsor the Indian Premier League (IPL).
Strategic Sponsorship for Market Leadership
In an interview with CNBC-TV18, Prabhakar Tiwari, Chief Growth Officer of Angel One, emphasized that the IPL sponsorship presented a unique opportunity to enhance Angel One’s reputation and advance its market leadership ambitions. Tiwari highlighted the significant surge in web traffic and app installations during the IPL season, reflecting a strong positive response from consumers.
Enhancing Visibility and Brand Recall
Tiwari stressed the importance of visibility and brand recall in a competitive market landscape. He cited research that positioned Angel One among the top three most recalled brands during the IPL season. The sponsorship has played a crucial role in reinforcing Angel One’s category leadership and expanding its market presence.
Meticulous Planning and Execution
Amin Lakhani, CEO of MindShare South Asia, praised Angel One’s strategic approach to their IPL debut, attributing their success to years of meticulous planning and effective market positioning. Lakhani emphasized that the success was not a result of beginner’s luck but of sustained hard work and strategic execution over the past few years.
Achieving Objectives and Significant Results
When asked about the objectives for the IPL sponsorship and its outcomes, Tiwari explained that the primary goal was to establish leadership perception and increase category penetration. The results have been impressive, with significant jumps in web traffic and app installations, showing increases from 14% to 18%. Additionally, the brand has seen substantial improvements in lead-to-install conversion rates.
Super-App Ambitions
Tiwari also discussed Angel One’s ambition to offer multiple fintech experiences through a single super-app format. He highlighted the importance of having a super brand to support a super app and how the IPL sponsorship helped Angel One achieve the desired stature in the fintech category.
Conclusion
In conclusion, Angel One’s strategic sponsorship of the IPL has successfully enhanced its market presence, visibility, and brand recall. The meticulous planning and execution over the past few years have positioned Angel One as a leading fintech brand, well on its way to impacting a billion lives.(Dubai7 realmoneygame)