Tata Group Leads India’s Most Valuable Brands
India’s most valuable brand, Tata Group, saw its brand value rise by 9 percent, driven by strategic sponsorships in the Indian Premier League (IPL). The Group secured IPL’s title sponsorship rights for five years, worth Rs 2,500 crore, the highest in the league’s history. With a brand value of $28.6 billion, Tata Group remains India’s top brand, as per Brand Finance’s latest report. Tata Group has become the first Indian brand to approach the $30-billion mark in terms of brand value.
Key Factors Driving Tata’s Success
Savio D’Souza, senior director of Brand Finance, noted Tata’s significant brand prominence, fueled by strategic IPL sponsorships, aeronautical rebranding, and a robust presence in retail through Westside and Tata Consumer products.
Infosys Holds Strong in IT Sector
Infosys, ranking second, saw a 9 percent increase in brand value to $14.2 billion in 2024, despite global challenges in IT services. The sector faces headwinds from geopolitical tensions and the rise of artificial intelligence, impacting long-term contracts and revenues. TCS remains a top IT brand with a value of $19.2 billion.
Mixed Results for Other IT Firms
HCL Tech’s brand value surged by 16 percent to $7.6 billion, highlighting its resilience. Conversely, Wipro’s brand value dropped by 8 percent to $5.8 billion, and Tech Mahindra saw a 10 percent decline to $3.1 billion. LTIMindtree recorded a modest 4 percent increase to $2 billion.
HDFC Group Rises to Third Spot
The HDFC Group ascended to the third position with a brand value of $10.4 billion, following its merger with HDFC Ltd.
India’s Growing Global Influence
Ajimon Francis, managing director of Brand Finance India, emphasized India’s emerging role as a leader of the ‘Global South,’ with a focus on development, self-reliance, and autonomy. India has become a key player in global geopolitics and a top destination for manufacturing, engineering, and R&D. Major Indian brands like Tata, Infosys, SBI, Airtel, and Reliance are making significant global impacts.
Banking Sector Sees Growth
Public sector banks in India posted double-digit growth in brand value, thanks to structural reforms and regulatory improvements. State Bank of India (SBI) remains the second most valuable bank with a brand value of $6.9 billion. ICICI Bank surged by 33 percent to $4.5 billion.
IndiGo Soars in Airline Industry
IndiGo emerged as India’s most valuable airline brand, with a 26 percent increase in brand value, surpassing the $1-billion mark. Air India and Vistara also showed positive growth, with Air India’s brand value rising by 6 percent to $386 million and Vistara growing by 55 percent.
In summary, India’s top brands, led by Tata Group, are thriving and expanding their global presence, despite various industry challenges and geopolitical tensions.(Dubai7-Realmoneygame)